Handbook of research on the impact of fandom in society and consumerism /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Wang, Chenglu (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global, [2020]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Brand loyalty. Consumer behavior. Fans (Persons) Subculture > Economic aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online