The forever fandom of Harry Potter : balancing fan agency and corporate control /
Harry Potter fans contribute their immaterial and affective labor in multiple arenas, as peer-to-peer marketers via fan sites and social media, as participants in amateur fan festivals or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its suc...
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge ; New York :
Cambridge University Press,
[2019]
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| Series: | Cambridge elements. Elements in publishing and book culture.
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| Subjects: |
| Summary: | Harry Potter fans contribute their immaterial and affective labor in multiple arenas, as peer-to-peer marketers via fan sites and social media, as participants in amateur fan festivals or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This book examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, it examines tensions between fans and Warner Brothers, as fan participation tests the limits of corporate control. |
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| Physical Description: | 111 pages : illustrations ; 18 cm. |
| Bibliography: | Includes bibliographical references (pages [96]-111). |
| ISBN: | 9781108469883 1108469884 |