The forever fandom of Harry Potter : balancing fan agency and corporate control /

Harry Potter fans contribute their immaterial and affective labor in multiple arenas, as peer-to-peer marketers via fan sites and social media, as participants in amateur fan festivals or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its suc...

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Bibliographic Details

Main Author:	Martens, Marianne (Author)
Format:	Book
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, [2019]
Series:	Cambridge elements. Elements in publishing and book culture.
Subjects:	Rowling, J. K. > Harry Potter series. Rowling, J. K. > Criticism and interpretation. Fans (Persons) Popular literature > Publishing. Literature publishing. Authors and readers.