Aesthetic intelligence : how to boost it and use it in business and beyond /

"Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the artand science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crav...

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Bibliographic Details

Main Author:	Brown, Pauline, 1966- (Author)
Format:	Book
Language:	English
Published:	New York : HarperBusiness, an imprint of HarperColllinsPublishers, [2019]
Edition:	First edition.
Subjects:	Creative ability in business. Strategic planning. Marketing. Aesthetics > Economic aspects. Consumer behavior. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Strategic Planning. BUSINESS & ECONOMICS / Consumer Behavior.