Loyalty management : from loyalty programs to omnichannel customer experiences /

Bibliographic Details

Main Authors:	Ziliani, Cristina (Author), Ieva, Marco (Research fellow in marketing) (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2020.
Subjects:	Customer loyalty. Customer relations. Electronic books.
Online Access:	Connect to the full text of this electronic book