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Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 /

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"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential ca...

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Bibliographic Details
Main Author: Christiansen, Paul Victor (Author)
Corporate Author: JSTOR (Organization)
Format: eBook
Language:English
Published: Amsterdam : Amsterdam University Press, [2018]
Subjects:
Music > Political aspects > United States > History > 20th century.
Music > Political aspects > United States > History > 21st century.
Music in advertising > United States > 20th century.
Music in advertising > United States > 21st century.
POLITICAL SCIENCE / Public Policy / Cultural Policy.
SOCIAL SCIENCE / Anthropology / Cultural.
SOCIAL SCIENCE / Popular Culture.
SOCIAL SCIENCE / General.
Music > Political aspects.
Music in advertising.
United States.
Society & culture: general.
1900-2099
Electronic books.
History.
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Call Number: ML3917.U6 C47 2018eb
 
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ML3917.U6 C47 2018eb Available