Predicting trends and building strategies for consumer engagement in retail environments /

Bibliographic Details

Corporate Author:	IGI Global Online
Other Authors:	Granata, Giuseppe, 1965- (Editor), Tartaglione, Andrea Moretta, 1971- (Editor), Tsiakis, Theodosios, 1978- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, [2019]
Subjects:	Consumer behavior. Marketing research. Retail trade. Electronic books.
Online Access:	Connect to the full text of this electronic book