Qualitative marketing research : understanding how behavioral complexities drive market strategies /

Bibliographic Details
Main Author:	Rajagopal, 1957- (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	New York, NY : Business Expert Press, 2019.
Edition:	First edition.
Series:	Business Expert Press Marketing collection.
Subjects:	Qualitative research > Methodology. Marketing research > Methodology. Consumers > Research > Methodology. Marketing > Data processing. Electronic books.
Online Access:	Connect to the full text of this electronic book

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