A business and its beliefs ; the ideas that helped build IBM.

First published in 1963, IBM CEO Thomas Watson Jr.'s A Business and Its Beliefs gave readers an unprecedented look inside IBM's executive offices. Watson, son of IBM's founder candidly discussed how the company clung to its values during the first great technological shift, and how th...

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Bibliographic Details

Main Author:	Watson, Thomas J., 1914-1993
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1963]
Series:	McKinsey Foundation lecture series.
Subjects:	International Business Machines Corporation. Ciencia Da Computacao Ou Informatica.