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Empirical aspects of advertiser preferences and program content of network television /

Bibliographic Details
Main Authors: Brown, Keith S. (Author), Cavazos, Roberto J. (Author)
Format: Government Document eBook
Language:English
Published: [Washington, D.C.] : Federal Communications Commission, 2003.
Series:Media bureau staff research paper ; 2003-1
Subjects:
Advertising > Television programs > United States > Econometric models.
Subscription television > United States > Econometric models.
Consumers' preferences > United States > Econometric models.
Home Box Office (Firm)
Online Access:https://purl.fdlp.gov/GPO/gpo121133
Description
Item Description:"December 2003."
Physical Description:1 online resource (19 pages).
Bibliography:Includes bibliographical references (page 19).