Empirical aspects of advertiser preferences and program content of network television /

Bibliographic Details
Main Authors:	Brown, Keith S. (Author), Cavazos, Roberto J. (Author)
Format:	Government Document eBook
Language:	English
Published:	[Washington, D.C.] : Federal Communications Commission, 2003.
Series:	Media bureau staff research paper ; 2003-1
Subjects:	Advertising > Television programs > United States > Econometric models. Subscription television > United States > Econometric models. Consumers' preferences > United States > Econometric models. Home Box Office (Firm)
Online Access:	https://purl.fdlp.gov/GPO/gpo121133

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