Frugal innovation and the new product development process : insights from Indonesia /

Bibliographic Details
Main Author:	Cadeddu, Stephanie B. M. (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2019.
Series:	Routledge advances in management and business studies ; 81.
Subjects:	New products > Indonesia. Low-income consumers > Indonesia. Technological innovations > Economic aspects > Indonesia. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780429000980 (electronic bk.) 0429000987 (electronic bk.)