Frugal innovation and the new product development process : insights from Indonesia /

Bibliographic Details
Main Author:	Cadeddu, Stephanie B. M. (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2019.
Series:	Routledge advances in management and business studies ; 81.
Subjects:	New products > Indonesia. Low-income consumers > Indonesia. Technological innovations > Economic aspects > Indonesia. Electronic books.
Online Access:	Connect to the full text of this electronic book

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