Brand identity essentials : 100 principles for building brands /
A lot has been written about brands, but brand builders often lack the structure and approach to make a difference. Brand Identity Essentials lays a foundation for brand building, defining the tools and illustrating the construction of strong brands through examples of world-class design.
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Beverly, Massachusetts :
Rockport,
[2019]
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| Edition: | Revised and expanded. |
| Subjects: |
| Summary: | A lot has been written about brands, but brand builders often lack the structure and approach to make a difference. Brand Identity Essentials lays a foundation for brand building, defining the tools and illustrating the construction of strong brands through examples of world-class design. |
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| Item Description: | Includes index. |
| Physical Description: | 232 pages : color illustrations ; 26 cm. |
| ISBN: | 1631597086 9781631597084 |