Brand identity essentials : 100 principles for building brands /
A lot has been written about brands, but brand builders often lack the structure and approach to make a difference. Brand Identity Essentials lays a foundation for brand building, defining the tools and illustrating the construction of strong brands through examples of world-class design.
Bibliographic Details
| Main Authors: |
Budelmann, Kevin
(Author),
Kim, Yang, 1968-
(Author) |
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| Format: | Book
|
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| Language: | English |
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| Published: |
Beverly, Massachusetts :
Rockport,
[2019]
|
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| Edition: | Revised and expanded. |
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| Subjects: | |
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