Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge /

Bibliographic Details
Main Author: King, Katie, 1967- (Author)
Format: Book
Language:English
Published: London, United Kingdom ; New York, NY : Kogan Page Limited, 2019.
Subjects:
Description
Physical Description:x, 207 pages ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9780749483395
0749483393
9780749497972
0749497971