Consumer expectations : micro foundations and macro impact /

"Expected outcomes offer no new information. Results that are unexpected challenge orthodox views. While most discrepancies are resolved upon detailed examination, the few that remain have the potential to lead to a new understanding of human behavior. Over the past four decades, I have held a...

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Bibliographic Details

Main Author:	Curtin, Richard Thomas (Author)
Format:	Book
Language:	English
Published:	Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, 2019.
Subjects:	Consumers. Consumer behavior. Marketing. BUSINESS & ECONOMICS / Economics / General.