Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs /

To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...

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Bibliographic Details

Main Author:	Hoffmann, Nicolas, 1983-
Corporate Authors:	JSTOR (Organization), Wirtschaftsuniversität Wien
Other Authors:	Platen, Atelier
Format:	eBook
Language:	German
Published:	Frankfurt am Main, Germany : PL Academic Research, 2013.
Series:	Forschungsergebnisse der Wirtschaftsuniversität Wien ; Bd. 61.
Subjects:	Customer loyalty. Consumer satisfaction. Retail trade. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book