Sport marketing /
Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students t...
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Champaign, Illinois :
Human Kinetics,
[2014]
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| Edition: | Fourth edition. |
| Subjects: |
| Summary: | Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media and companies interact to drive the sport industry. |
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| Physical Description: | xix, 482 pages : color illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781450424981 1450424988 9781650727981 1650727984 |