Sport marketing /

Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students t...

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Bibliographic Details

Main Author:	Mullin, Bernard James
Other Authors:	Hardy, Stephen, 1948-, Sutton, William Anthony, 1951-
Format:	Book
Language:	English
Published:	Champaign, Illinois : Human Kinetics, [2014]
Edition:	Fourth edition.
Subjects:	Sports > Marketing.