Optimizing millennial consumer engagement with mood analysis /
"This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"--
Bibliographic Details
| Other Authors: |
Dasgupta, Sabyasachi, 1982-
(Editor),
Grover, Priya, 1974-
(Editor) |
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| Format: | Book
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| Language: | English |
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| Published: |
Hershey, PA :
IGI Global, Business Science Reference (an imprint of IGI Global),
[2019]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
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