Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands /

Bibliographic Details

Main Author:	Blomstrom, Duena (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Cham : Palgrave Macmillan, 2018.
Subjects:	Bank marketing. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book