Propaganda, persuasion and the Great War : heredity in the modern sale of products and political ideas /

How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometers as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a factory of consensus. The...

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Bibliographic Details
Main Author: Perdrini, Pier Paolo (Author)
Format: Book
Language:English
Published: London ; New York : Routledge, 2018.
Series:Routledge studies in modern European history ; 45.
Subjects:

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: D639.P6 P47 2018
 
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D639.P6 P47 2018 Available