Diverse methods in customer relationship marketing and management /
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference,
[2018]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Improving customer relationship management through social listening : a case study of an American Academic Library / Margaret Stewart, University of North Florida, United States, Maria Atilano, University of North Florida, United States, Christa Arnold, University of North Florida, United States
- Public relation professionalism : using research in public relations , current status and new directions / Badreya Al-jenaibi, United Arab Emirates University, United Arab Emirates
- The comparison between traditional vs. advanced means of marketing communications / Abdul Waheed, University of Science and Technology Beijing, China, China, Jianhua Yang, University of Science and Technology Beijing, China, China, Ikram Ullah Khan, Institute of Management Sciences, University of Science and Technology Bannu, Pakistan, Pakistan, Safeer Ullah Khan, University of Science and Technology Beijing, China, China, Hashim Zameer, Nanjing University of Aeronautics and Astronautics, China
- Exploring users' perceptions and expectations did what work in virtual communities works on social media? / imene Ben Yahia, Arbre Laboratory/ ESC Tunis, Tunisia
- The six dimensions on adoption of a CRM strategy / José Santos, Instituto Superior Politécnico Gaya, Portugal, José Pita Castelo, Universidade de Vigo, Spain
- Social CRM : a view through the eyes of customers / Mohammad Galib, Alliant International University, United States.