Diverse methods in customer relationship marketing and management /

Bibliographic Details

Corporate Author:	IGI Global Online
Other Authors:	Lee, In, 1958- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, [2018]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Customer relations. Relationship marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book