Diverse methods in customer relationship marketing and management /

Relationship marketing : strategy and implementation /
Published: (1999)

Relationship marketing for competitive advantage : winning and keeping customers /
Published: (1998)

Relationship marketing : creating shareholder value /
by: Christopher, Martin
Published: (2002)

Customer engagement marketing /
Published: (2018)

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm /
by: Gummesson, Evert, 1936-
Published: (2002)

On purpose : delivering a branded customer experience people love /
by: Smith, Shaun, et al.
Published: (2015)

TRANSFORMING RELATIONSHIP MARKETING : strategies and business models in the.
Published: (2020)

Customer share marketing : how the world's great marketers unlock profits from customer loyalty /
by: Osenton, Tom
Published: (2002)

Relationship marketing : dialogue and networks in the e-commerce era /
by: Varey, Richard J., 1955-
Published: (2002)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
by: Dempster, Craig, et al.
Published: (2015)

Reputation transfer to enter new B-to-B markets : measuring and modelling approaches /
by: Falkenreck, Christine
Published: (2010)

Customer relationship management /
by: Cunningham, Michael J.
Published: (2002)

Customer relationship management /
by: Anderson, Kristin, 1962-
Published: (2002)

Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /
by: Rajagopal, 1957-
Published: (2018)

Managing customer relationships : a strategic framework /
by: Peppers, Don
Published: (2004)

The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services /
by: Schumann, Jan H.
Published: (2009)

The referral of a lifetime : never make a cold call again! /
by: Templeton, Timothy L.
Published: (2016)

UnMarketing : everything has changed and nothing is different /
by: Stratten, Scott
Published: (2016)

Managing customer experience and relationships : a strategic framework /
by: Peppers, Don, et al.
Published: (2017)

Customer relationships /
by: Cartwright, Roger
Published: (2003)

CRM for dummies /
by: Helgeson, Lars
Published: (2017)

Inter-organizational culture : linking relationship marketing with organizational behavior /
by: Larentis, Fabiano, et al.
Published: (2019)

Re-platforming the airline business : to meet travelers' total mobility needs /
by: Taneja, Nawal K.
Published: (2019)

Customer care : how to create an effective customer focus /
by: Cook, Sarah, 1955-
Published: (2000)

Customer centricity : focus on the right customers for strategic advantage /
by: Fader, Peter
Published: (2020)

The customer experience model /
by: Aliekperov, Adyl
Published: (2021)

Success with Microsoft Dynamics CRM 4.0 : implementing Customer Relationship Management /
by: Mathena, Justin
Published: (2009)

Building routes to customers : proven strategies for profitable growth /
by: Raulerson, Peter
Published: (2009)

Loyalty.com : customer relationship management in the new era of Internet marketing /
by: Newell, Frederick, 1926-
Published: (2000)

Power relationships : 26 irrefutable laws for building extraordinary relationships /
by: Sobel, Andrew, 1955-
Published: (2014)

Practical customer success management : a best practice framework for rapid generation of customer success /
by: Adams, Richard, 1967-
Published: (2020)

Integrated marketing communication : creating spaces for engagement /
Published: (2016)

Serving your customer.
Published: (2015)

Street marketing : the future of guerrilla marketing and buzz /
by: Saucet, Marcel
Published: (2015)

Retail therapy : making strategic relationships work /
by: Jones, Rob, 1964-
Published: (2003)

100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world /
by: Newman, Martin (Business consultant), et al.
Published: (2018)