Cover Image

Diverse methods in customer relationship marketing and management /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Lee, In, 1958- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : Business Science Reference, [2018]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Customer relations.
Relationship marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:1522556206 (electronic bk.)
9781522556206 (electronic bk.)
DOI:10.4018/978-1-5225-5619-0