APA (7th ed.) Citation

IGI Global Online & Lee, I. (2018). Diverse methods in customer relationship marketing and management. Business Science Reference. https://doi.org/10.4018/978-1-5225-5619-0

Chicago Style (17th ed.) Citation

IGI Global Online and In Lee. Diverse Methods in Customer Relationship Marketing and Management. Hershey, PA: Business Science Reference, 2018. https://doi.org/10.4018/978-1-5225-5619-0.

MLA (9th ed.) Citation

IGI Global Online and In Lee. Diverse Methods in Customer Relationship Marketing and Management. Business Science Reference, 2018. https://doi.org/10.4018/978-1-5225-5619-0.

Warning: These citations may not always be 100% accurate.