Sports teams, fans, and Twitter : the influence of social media on relationships and branding /
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| Format: | eBook |
| Language: | English |
| Published: |
Lanham, Maryland :
Lexington Books,
[2019]
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| Series: | Integrated marketing communication
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781498540063 1498540066 |