Sports teams, fans, and Twitter : the influence of social media on relationships and branding /

Bibliographic Details
Main Author:	Watkins, Brandi (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Lanham, Maryland : Lexington Books, [2019]
Series:	Integrated marketing communication
Subjects:	Twitter. Social media in sports. Sports spectators > Attitudes. Sports > Marketing. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book

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