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AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales /

Bibliographic Details
Main Authors: Pradeep, A. K., 1963- (Author), Appel, Andrew, 1964- (Author), Sthanunathan, Stan, 1959- (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]
Subjects:
Marketing > Technological innovations.
Artificial intelligence.
Machine learning.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Includes index.
Electronic resource.
Physical Description:1 online resource.
ISBN:9781119484080 (electronic bk.)
1119484081 (electronic bk.)