Fashion myths : a cultural critique /

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, id...

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Bibliographic Details

Main Author:	Meinhold, Roman (Author)
Corporate Author:	JSTOR (Organization)
Other Authors:	Irons, John, 1942- (Translator)
Format:	eBook
Language:	English
Published:	Bielefeld : Transcript, [2013]
Series:	Cultural and media studies.
Subjects:	Fashion > Philosophy. Fashion > Sociological aspects. HEALTH & FITNESS > Beauty & Grooming. DESIGN > History & Criticism. Society and social sciences Society and social sciences. Society and culture: general. Cultural studies. Fashion and society. Electronic books.
Online Access:	Connect to the full text of this electronic book