Cover Image

Application of gaming in new media marketing /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Dham, Swati Oberoi, 1983- (Editor), Mishra, Pratika, 1981- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global, Business Science Reference, [2019]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Internet games.
Internet marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:1522560653 (electronic bk.)
9781522560654 (electronic bk.)
ISSN:2327-5502
DOI:10.4018/978-1-5225-6064-7