Application of gaming in new media marketing /

Bibliographic Details

Corporate Author:	IGI Global Online
Other Authors:	Dham, Swati Oberoi, 1983- (Editor), Mishra, Pratika, 1981- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global, Business Science Reference, [2019]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Internet games. Internet marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book