APA (7th ed.) Citation

IGI Global Online, Dham, S. O., & Mishra, P. (2019). Application of gaming in new media marketing. IGI Global, Business Science Reference. https://doi.org/10.4018/978-1-5225-6064-7

Chicago Style (17th ed.) Citation

IGI Global Online, Swati Oberoi Dham, and Pratika Mishra. Application of Gaming in New Media Marketing. Hershey, PA: IGI Global, Business Science Reference, 2019. https://doi.org/10.4018/978-1-5225-6064-7.

MLA (9th ed.) Citation

IGI Global Online, et al. Application of Gaming in New Media Marketing. IGI Global, Business Science Reference, 2019. https://doi.org/10.4018/978-1-5225-6064-7.

Warning: These citations may not always be 100% accurate.