Cover Image

Customer-driven transformation : how being design-led helps companies get the right services to market /

Bibliographic Details
Main Authors: Heapy, Joe (Author), King, Oliver (Business consultant) (Author), Samperi, James (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: London ; New York, NY : Kogan Page Limited, 2018.
Subjects:
Customer services.
New products.
Service industries.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9780749483029 (electronic bk.)
0749483024 (electronic bk.)