Heapy, J., King, O., & Samperi, J. (2018). Customer-driven transformation: How being design-led helps companies get the right services to market. Kogan Page Limited.
Chicago Style (17th ed.) CitationHeapy, Joe, Oliver King, and James Samperi. Customer-driven Transformation: How Being Design-led Helps Companies Get the Right Services to Market. London ; New York, NY: Kogan Page Limited, 2018.
MLA (9th ed.) CitationHeapy, Joe, et al. Customer-driven Transformation: How Being Design-led Helps Companies Get the Right Services to Market. Kogan Page Limited, 2018.
Warning: These citations may not always be 100% accurate.