Games and gamification in market research : increasing consumer engagement in research for business success /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London, United Kingdom ; New York, NY :
Kogan Page Limited,
2019.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
|---|---|
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780749483364 0749483369 |