Games and gamification in market research : increasing consumer engagement in research for business success /

Bibliographic Details
Main Author:	Adamou, Betty (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	London, United Kingdom ; New York, NY : Kogan Page Limited, 2019.
Subjects:	Game theory. Research > Methodology. Marketing research. Electronic books.
Online Access:	Connect to the full text of this electronic book

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