Cover Image

Service marketing strategies for small and medium enterprises : emerging research and opportunities /

Bibliographic Details
Main Authors: Rahman, Muhammad Sabbir, 1981- (Author), Hossain, Md. Afnan, 1987- (Author), Zaman, Mahmud Habib, 1981- (Author)
Corporate Author: IGI Global Online
Format: eBook
Language:English
Published: Hershey, PA, USA : IGI Global, Business Science Reference, an imprint of IGI Global, [2019]
Series:Advances in business strategy and competitive advantage.
Subjects:
Customer services > Marketing.
Small business marketing.
Small business > Customer services.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:"Research insights"
Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:1522578927 (electronic bk.)
9781522578925 (electronic bk.)
DOI:10.4018/978-1-5225-7891-8