The Gen Z frequency : how brands tune in and build credibility /

Bibliographic Details

Main Authors:	Witt, Gregg L. (Author), Baird, Derek E. (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	London, United Kingdom ; New York, NY, USA : Kogan Page Limited, 2018.
Subjects:	Branding (Marketing) Consumers' preferences. Advertising and youth. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book