Cover Image

The role of language and symbols in promotional strategies and marketing schemes /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Epure, Manuela, 1965- (Editor), Mihaes, Lorena Clara, 1975- (Editor)
Format: eBook
Language:English
Published: Hershey PA, USA : IGI Global, Business Science Reference, [2019]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Communication in marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:1522557792 (electronic bk.)
9781522557791 (electronic bk.)
DOI:10.4018/978-1-5225-5778-4