The role of language and symbols in promotional strategies and marketing schemes /

Bibliographic Details

Corporate Author:	IGI Global Online
Other Authors:	Epure, Manuela, 1965- (Editor), Mihaes, Lorena Clara, 1975- (Editor)
Format:	eBook
Language:	English
Published:	Hershey PA, USA : IGI Global, Business Science Reference, [2019]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Communication in marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book