Neuromarketing in India : understanding the Indian consumer /

Bibliographic Details
Main Authors:	Dutta, Tanusree (Author), Mandal, Manas K. (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2019.
Series:	Routledge focus on management and society
Subjects:	Consumer behavior > India. Neuromarketing > India. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781351269360 (electronic bk.) 1351269364 (electronic bk.)