Neuromarketing in India : understanding the Indian consumer /

Bibliographic Details
Main Authors:	Dutta, Tanusree (Author), Mandal, Manas K. (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2019.
Series:	Routledge focus on management and society
Subjects:	Consumer behavior > India. Neuromarketing > India. Electronic books.
Online Access:	Connect to the full text of this electronic book

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