APA (7th ed.) Citation

Dutta, T., & Mandal, M. K. (2019). Neuromarketing in India: Understanding the Indian consumer. Routledge.

Chicago Style (17th ed.) Citation

Dutta, Tanusree, and Manas K. Mandal. Neuromarketing in India: Understanding the Indian Consumer. Abingdon, Oxon ; New York, NY: Routledge, 2019.

MLA (9th ed.) Citation

Dutta, Tanusree, and Manas K. Mandal. Neuromarketing in India: Understanding the Indian Consumer. Routledge, 2019.