Listening in social media and market research.

Osman Junaid explains why and how his company, Human Digital, researches online consumer perceptions of companies, brands, and products.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, UK : SAGE Publications Ltd., 2015.
Series:	SAGE video in practice.
Subjects:	Marketing research. Social media. Brand name products. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video