Strategic marketing : concepts and cases /

Bibliographic Details
Main Authors:	Abratt, Russell (Author), Bendixen, Michael (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2019.
Subjects:	Marketing > Management. Strategic planning. Marketing > Management > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

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