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Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /

Bibliographic Details
Main Author: Rajagopal, 1957- (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: New York, NY : Business Expert Press, 2018.
Edition:First edition.
Series:Consumer behavior collection.
Subjects:
Consumer behavior.
Consumers' preferences.
Customer relations.
Relationship marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781947441156 (electronic bk.)
1947441159 (electronic bk.)