Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /

Bibliographic Details

Main Author:	Rajagopal, 1957- (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	New York, NY : Business Expert Press, 2018.
Edition:	First edition.
Series:	Consumer behavior collection.
Subjects:	Consumer behavior. Consumers' preferences. Customer relations. Relationship marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book